1) Moo Piyasombatkul of Moo Eyewear
Moo created a ripple of excitement with the launch of her iconic 'Baroque Eyes' Graduate collection. It was immediately picked up by the luxury department store Browns and has since been worn by celebs such as Lady Gaga and is stocked in the US. I love the age old story of hard work and originality paying off in the London fashion scene and Moo has demonstrated that with a bit of creative flair it can be done.
2) Poppy Dinsey of WIWT.com
Poppy Dinsey from Surrey picked up on the current 'Show and Tell' society, quit her job and started WIWT.com, a daily outfit social network, after the immense success of her blog. Since launching the website in 2010, over 26,000 outfits have been shared from various locations (even the traditional bathroom shot). Her new app allows for even quicker sharing making Poppy's online wardrobe an even bigger success. I love the personal touch to her website and it is injected with personality and fun celebrating all kinds of style.
3) Dina Tokio of Lazy doll
Dina Tokio was first seen on New Look's Style the Nation and even though she didn't win, her modest but funky style really made an impression on me. Fast forward 2 years, Dina is taking the Muslim fashion world by storm with the launch of her online brand Lazy Doll, selling scarves and accessories. The minute her facebook status is updated with 'Stock Available' it is literally sold out within minutes. Her youtube channel is watched and liked by over 40,000 fans and their is no doubt that Dina will be one to watch in 2012.
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